BOGUS DIGITAL MARKETING:  Impressions Do Not Equal Sales

One of the most over-hyped metrics in the digital marketing world is the “impression”.  The idea is simple – if an ad is shown on a webpage or search engine result, it’s an impression. However, this can give advertisers a false sense of exactly how much their ad has made an impact. Google has just put out their own stats, showing that 56% of ads aren’t seen. Nothing new to see here! But please keep wasting your money on CPM ads! A comScore study in 2013 found that 54% of display ads are......

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