Local Businesses are Failing at Using Social Media to Drive New Business

Local Businesses are Failing at Using Social Media to Drive New Business

In the our everyday life, it’s very apparent that we live in the age of technology and the Internet. We’re glued to our phones, and barely know how to connect with people. Even though we “like, comment, and share” people’s posts. Or those corny cat videos.

Whether you work in business, the medical field, education, law, or one of many other career fields, chances are you use technology and the internet in your daily life quite a bit. And one that’s exploded in growth and is a part of everyday life is social media. Whether we’re talking about Facebook, Twitter, Instagram, or one of the many other social media sites, these networks are impacting the way business as a whole works. It’s clear by now that these sites aren’t “just a fad”- they’re here to stay, and can be a great resource for businesses to reach more clients and expand their market. So why are many local businesses failing at using social media?

Marketing Campaigns

Many businesses- especially smaller, local businesses- don’t plan out a marketing campaign when incorporating social media, which is a big mistake. A marketing campaign will be the thing that makes people notice- or not notice- your business, so it takes some thought!  Digital marketing companies will help you plan out a marketing campaign that uses web development and search engine optimization to professionally and positively represent your company on social media!

What People Want

Marketing your business through social media is a great way to stay on top of trends and reach more customers, but it’s important to go about it the right way. Flooding people with annoying pop-up ads and commercials is not the way to do it; if anything, that strategy will make people block you, permanently removing your posts from their feed. It only takes one ad to make people notice and remember your business, if it’s memorable enough. This is why marketing campaigns are so important they will make creative, entertaining ads that will make social media users notice and remember your company!

Respond and Interact

Social media is all about interaction- both between individuals and companies! Often, businesses will make the mistake of creating a social media presence, but then not regularly updating it. While flooding people with too many ads can get you blocked, never posting anything will make people either never notice you at all, or get bored and unfollow you. If people want to follow your business on social media, it means they want to communicate and stay up to date with your company! Don’t take the first steps of creating accounts on social media, but then not follow through!

Social media is more popular now than ever before, and it doesn’t seem to be slowing down. Many smaller, local companies aren’t taking advantage of this and using social media as a marketing strategy. If you want your business to keep up with the trend and not fall behind, Perihelion Web Design can help. Successful marketing is crucial to keeping a business up and running. If you want to grab ahold of the very valuable tool that is social media, my company and I would love to help you out. Shoot me a message and we’ll give you a free marketing plan and what can be done for your company.


Stephen has a 30+ year career in Information Technology which includes Web Design and Digital Marketing. He's also a Foodie, loves music, Winter and the Oregon Coast. More often than not you'll find him at the keyboard dreaming up new ways to promote and market his clients and the causes he cares about. You can reach Stephen at [email protected]