Online Marketing Techniques For 2015

Internet marketing is becoming more and more popular. A clean and professional strategy helps to build backbone of your online business. In the world of digitization traditional marketing has shifted with the popular online marketing techniques to reach out potential customers. As, we are in twenty first century, where our world is much advanced with technology, it’s time look forward to the most relevant trends of marketing this year.

Advancements and regular changes in digital marketing techniques are always accelerating and make it hard to keep up for the casual observers. So, let’s review the trends and predictions for 2015.

 

Mobile Optimization:
Mobile marketing has shown maximum growth rate in the past few years. In 2014, we saw the responsiveness and adaptive features in websites or mobile app. This year is moving beyond the simple mobile friendly websites and app. Apart from these techniques, mobile optimized content and social media marketing has shown significant growth.

Google’s specific emphasis on the mobile-friendly websites has been crucial for SEO point of view. They even stated that mobile usability is further relevant to search results and a major search ranking factor. So, we might predict that half of the websites will finally incorporate mobile into all areas of digital marketing. Mobile Ads, specific content creation for Smartphone users with a fully responsive website are crucial to boost success this year. So, consider a strategy of how the customers react with your social media posts and consume the feeds about your services.

Be more social:
Social media is the integral part of marketing strategy. Increasing number of fan followings in Facebook, Twitter and Pinterest have forced the marketers to invest more in social media. Advertising campaigns, regular posts and updates have increased exposure to traffic, given new way to scale the results. Website clicks, app download, email opt-ins, etc are beneficial for small to medium scaled businesses.

More on Content Marketing:
From Google’s perspective, content is the king in every marketing effort. In B2B marketing research, over 90 percent of marketers use content marketing due to effectiveness. As, SEO, PPC and Social Media have allocated more on content marketing efforts, you need to find out the best way to stand out amidst the throngs. Content is not only text; video content and research base content boosts search engine activities and gives advantage in huge competitive market. Invest in mobile content, video and visual content is the basic marketing technique to look forward this year.

Email Marketing:
Email marketing is a cost effective solution of reaching more customers and large ROI. You can reach to customers and start direct communication with them, which helps to build relationship, trust and loyalty. You can reach the current and potential customers effectively using the well written, engaging e-newsletters. With each email sent, brand awareness starts to develop and thus keeps your business in top priority list within customers. After a successful reach out, people will remember your business and come back again.


Stephen has a 30+ year career in Information Technology which includes Web Design and Digital Marketing. He's also a Foodie, loves music, Winter and the Oregon Coast. More often than not you'll find him at the keyboard dreaming up new ways to promote and market his clients and the causes he cares about. You can reach Stephen at [email protected]

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